December 18, 2007

What if it's 21 minutes?

So last week in Vegas walking the strip, I couldn't help but notice all the workers manning the strip with their t-shirts offering "Girls to your door in 20 minutes". I tried to buy one of the t-shirts but was unable to negotiate a fair price. Another block had vendors offering "strippers to your hotel room in 20 minutes".

I found myself wondering if the original offer was "in one hour", setting off a war between the two factions to see who could get their hookers there faster.

Along similar lines, I read today that Dominos has modified their advertising to play up a 30-minute time frame. For those of you old enough to remember, they broke through the marketing clutter by promising your pizza in 30 minutes or free. After they got sued by a woman injured in a car accident by one of their drivers, they moved away from that promise. Lawyers. feh.

Turns out, years later, the 30-minutes still resonates with consumers, so their agency came up with a modified spin of "You got 30 minutes."

I tried to buy one of the Vegas t-shirts but was unable to negotiate a fair price. They just kept trying to sell me a girl with it...

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